Prudential California Realty evaluating name change option

Prudential California Realty could eventually become a Berkshire Hathaway HomeServices affiliate, a switch that could change the face of real estate in Ventura County.

For now, the company’s five Ventura County offices owned by Bob Majorino will continue to operate under the Prudential California Realty brand.  “We are very proud of the Prudential name, and have loved the advantage of a 98% brand name recognition among consumers,” Majorino says.

Prudential affiliates that meet a production criteria have the option to join the Berkshire Hathaway franchise, according to Prudential California Realty Broker/Owner Bob Majorino.  With a decade left on his Prudential franchise, Majorino is comfortable with his position of not being pressured to make the conversion, giving the company time to watch how the Berkshire Hathaway HomeServices brand evolves. 

Berkshire Hathaway HomeServices is the new real estate brokerage network operated by Irvine, Calif.-based HSF Affiliates LLC. It’s among the few organizations entrusted to use the name of its parent company, Berkshire Hathaway Inc., the conglomerate controlled by Omaha billionaire Warren Buffett.

Besides Berkshire Hathaway Home Services, HSF operates the Prudential Real Estate and Real Living Real Estate franchise networks. But Prudential franchises are not being renewed as they expire, Majorino says.

“To think about the opportunity to get on that ship (one with Buffett behind it) looks more than promising.  It could be an exciting venture for us,” Majorino says.  He expects to have more clarity about his office’s direction in the upcoming months.  “For now, it is business as usual as we evaluate all our options.”