See it now at www.prucalhomes.com
Prudential Real Estate is a reputable worldwide brand, now
owned by one of the most respected and recognized brands, Berkshire Hathaway
Home Services. While the brand itself
is a global powerhouse, the company also felt the need to emphasize its local
ownership and community presence through a more community-focused website.
Broker/Owner Bob Majorino started the company in Thousand
Oaks over 30 years ago, and has expanded Prudential California Realty to five
offices located throughout Ventura County.
“Our agents are experts in the community and our goal in the website
re-design was to provide our customers with exceptional service by providing
relevant community and real estate information,” said Majorino.
The new site is hyper-localized to Ventura County, with
individual pages for each local area with easily accessible market statistics
and community information. “It was
really important for us to continue to localize the brand in a way that Ventura
County consumers can relate to on a personal level, while still conveying the
strength of a national brand,” said Marketing Director Gina Lipari.
Another important factor for the company’s new site was the
property search functionality. All search results are easy to navigate and
sort, and each search result features a virtual tour with voiceover. Individual results also include a
“Walk-Score,” ranking each listing by its location and access to area amenities
and a “Chalk Score” ranking the local schools.
In addition to general property searches, consumers can now save
searches and receive alerts when new listings match their criteria.
With five offices throughout Ventura County, Prudential
California Realty is an independently owned and operated member of BRER
Affiliates Inc. For office locations or
to view the company’s new website, please visit www.prucalhomes.com.
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