Prudential
California Realty agents have access to some of the finest technology tools
available on the market today. Prudential’s broker/owner Bob Majorino says that
it is now more important than ever to have an online presence.
“People trust the recommendations of their
friends and family, and referrals are the primary source of business for many
of our sales professionals. There is a huge opportunity for us to begin
engaging with our customers and their online networks through the use of social
media,” said Majorino.
According to the National Association
of Realtors, more than 35 percent of buyers start their home search online. Prudential already has a strong presence on top 3 real estate consumer websites Trulia, Zillow, and Realtor.com.
The new push towards
social media includes the addition of a new consumer facing blog, offering
general home maintenance and real estate tips, and company accounts with
Facebook and LinkedIn. Each page can be directly accessed through the company's website www.prucalhomes.com or through the company’s Facebook page at Facebook.com/prucalhomes
Prudential is also using the SEO power of You-
Tube, the world’s second largest search engine. A custom virtual tour video is
created for every Prudential California Realty listing and placed on the
company’s channel at youtube.com/prucalhomes.
Prudential has recently taken advantage of the hottest new social media
trend, Pinterest, which has a primary demographic of women under 40 and is one
of the fastest growing websites in history. We
are using Pinterest to connect with users about the latest home décor,
landscaping, and remodeling trends, while showcasing our luxury properties
providing massive online exposure for our agents and their listings at Pinterest.com/prucalhomes
To learn more about Prudential California Realty's digital home marketing system or to contact a Ventura County Realtor, please visit www.prucalhomes.com
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