Tuesday, August 7, 2012

Prudential to Launch New International Marketing Program


       

        Prudential California Realty recently announced the implementation of Proxio, an international listing and networking service. Proxio's Global Real Estate Network is a powerful global marketing and networking service that empowers real estate professionals to market themselves and their listings globally, in over 100 countries, in 19 languages and 30 currencies.  The announcement, made last week at each of the five Ventura county office’s weekly sales meetings will benefit agents and clients alike, providing international exposure for all of Prudential’s listings.

       According the National Association of Realtors 2012 Profile of International Home Buying Activity, home sales to international buyers have increased 24% since last year, with international sales making up 9% of the total residential market. Presently, Prudential California Realty is the only real estate company in Ventura County utilizing Proxio’s services to globally market property listings. 

     “With the influx of international buyers looking for a great investment, it is now necessary to have every property accessible in multiple languages to be viewed by potential buyers across the globe.  It is a major priority for Prudential to have the most advanced marketing tools available, and no other real estate company in Ventura County offers the same level of exposure for our property listings,” said Gina Lipari, Marketing Director for Prudential California Realty. 

      The partnership with Proxio enables networking opportunities between Prudential agents and over 400,000 real estate professionals across the globe.  Westlake Village / North Ranch agent Jeff Johnson believes the partnership with Proxio will be a valuable tool for home sellers who want maximum exposure. “I already an extensive local network of qualified buyers and listing agents with which to promote my listings, but now I am able to broadcast every listing to the entire world and tap into a whole new market of homebuyers” said Johnson.

      With five offices throughout Ventura County, Prudential California Realty is an independently owned and operated member of BRER Affiliates, Inc.  For additional information about Proxio’s global listing service or Prudential California Realty, please call (805) 496-0555 or visit www.prucalhomes.com

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